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Search Engine Marketing (SEM)

Boost Your Visibility with Ads That Grab Attention and Drive Results


Capture attention at the top of search results and be discovered by countless potential customers online. Start your journey into search engine marketing with DMI Internet Marketing Agency, your reliable partner in the United States.

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What's SEM and Why It's an Awesome Investment

Surpass rivals and boost your business growth.

In today’s highly competitive online world, search engines have become essential tools for various fields like digital marketing, healthcare, education, and eCommerce. They act like helpful assistants for internet users, letting them find all sorts of information like news, blogs, and product details. These search tools aren’t just useful for individuals; they’re also powerful tools for businesses to grow their online presence and make more people aware of their brands.

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If you own a website, you can use search engines to boost your products and services and engage with important people. You probably know about search engines in your SEO plans, but you might not be aware of their role in search engine marketing (SEM).

Thinking about kicking off your SEM advertising? Our agency that specializes in search engine marketing can help you understand how crucial search engines are in SEM. Discover how your business can make use of them to speed up your customers’ buying journey. Dive into the world of search engine advertising and enhance your marketing effectiveness quickly!

What Are Search Engines?

Search engines are like smart tools on the internet that help people find things. If you own a business, you want these tools to easily discover your website so that it appears at the top when people search for related things. The main jobs of search engines are:

1. Crawl

Search engines have special robots, like web crawlers or search engine spiders, that go through billions of pages on the internet to discover fresh and recently updated stuff, like web pages, videos, PDF files, and images. These spiders visit a handful of websites and explore the links on those pages to uncover new website addresses.

2. Index

During this step, search engines collect and arrange information using keywords, data, freshness, and how much users interact with it. The recently discovered web addresses are added to a big database named Caffeine. This helps retrieve them when someone searches online and their query matches the content on those web addresses.

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3. Rank

Web pages are like pieces of a giant puzzle, and search engines sort and arrange them based on how well they fit the picture that users are looking for. If your website is at the top of the search results, more people will see it when they search for something, making it more important and visible.

There are many search engines out there that come pre-installed with web browsers. Some popular ones include Google, Bing, Yahoo, Baidu, DuckDuckGo, Yandex, Swisscows, CC Search, StartPage, and Search Encrypt. Let’s take a closer look at how these search engines are used around the world.

How Does SEM Work?

Search engines use special rules to decide which ads show up when you search. Paid search engine marketing is about making a smart strategy, bidding on important words, and always getting better at advertising based on what works. We focus on a careful plan to beat others in search advertising:

1. Finding the Right Words

We use smart tools, like Google Search Console, to discover the best words people use when searching online. We also make sure to avoid wasting money on words that don’t help your ads.

2. Creating Ads and Web Pages

Once we know the best words for you, our experts create ads that pop up when people search for those words. We also make special web pages that match, so visitors find what they want and turn into customers.

3. Setting Up and Checking

This step is crucial! We set up reports to see if your ads are turning into customers. If your search engine supports it, we make sure the tracking codes are right on your web pages.

4. Starting and Watching

Now that everything is set up, it’s time to start your ads. We keep a close eye on how they’re doing and make adjustments to get the best results.

5. Checking and Learning

We compare how your ads are doing with what you wanted. We look at things like how many people click on your ads, how good they are, and how much it costs to get a customer. This helps us make your future ads even better.

Now that you understand search engine marketing, the next step is deciding if it’s a good investment for you. Let us show you why it’s worth trying early on.

SEM Services

Boost Your Advertising Efforts for Better Outcomes

DMI Internet Marketing Agency, based in Arlington, Texas, has been a trusted search marketing partner for over 9 years. We’ve assisted numerous clients across different industries in boosting their brand visibility and securing a prime position on the sought-after first page of search results.

Our SEM agency collaborates with both local businesses and major players in uncovering their vast market opportunities. Let’s explore how our paid search services have swiftly delivered significant returns for these three companies:

Keyword Research & Strategy

Discover the best words for your online ads. Our paid search team organizes your keywords based on what people are looking for, their importance, how often they're searched, and how specific they are to your brand. We also check out your competitors to expand your keyword list and find themes that match what your customers are interested in.

Amazon PPC

Get more views on your Amazon ads. Our marketing experts fine-tune your Amazon ad keywords, adjust bids based on where your ads appear, and organize campaigns based on how well your products are doing. We test different campaign settings, keeping an eye on your advertising cost and performance, to create strategies that attract new buyers and boost sales for your brand.

Video Advertising

Use videos to grab attention. Most people prefer watching videos when learning about a product. Use our YouTube marketing services to increase awareness, engagement, and sales for your brand. We focus on using keywords in titles, descriptions, and tags, and make sure your ads look good on mobile devices.

eCommerce Advertising

Work with us to create a smart online advertising plan that fits your budget. Our experts figure out what makes your brand special, estimate how much money you can make, and look at the demand for your products. Using data and information, we create ads that catch attention and target the right customers to grow your sales quickly.

Social Media Marketing

Show your ads on popular social media sites. We offer integrated advertising on social media and YouTube to increase your brand's visibility and attract more potential customers. We create text, image, and video ads and use social media data to track how well your campaign is doing.

Landing Page Conversion

Turn website visitors into leads. Our experts create content that uses the right keywords for your audience, with catchy headlines and calls to action. We strategically design your landing page to connect emotionally with visitors and encourage more people to take action.

Paid Search Advertising

Make your ads stand out with engaging content. Nearly 41% of people will click on an ad with interesting content. Boost your lead generation and get quick results with budget-friendly paid search ads and YouTube marketing. We do thorough keyword research, create ad groups based on what people are searching for, and track your paid search visitors to improve your ad position.

Ads A/B Split Testing

Test different versions of your ads to see which one works best for your business. We test everything from the wording and design to the call to action and audience targeting. Talk to our experts about how we can improve your ad campaign.

SEM PPC Management

We're dedicated to making your ads more efficient. Our experts handle everything from keyword research to ad optimization, focusing on getting the best results for your budget.

Bing and Google Ads Management

Be at the top of search engine results. We use Bing and Google Ads to boost your brand and take advantage of different opportunities online. Our team analyzes your customers' online behavior, expands your target audience, and adjusts your bid strategies to get better results.


Keep reminding people about your brand. We set up remarketing campaigns, targeting specific groups and creating ads that attract high-value prospects to explore your brand.

Search Engine Optimization

Stay visible at the top of search results. We optimize your website structure, create engaging content, and use various online platforms to enhance your brand's recognition and authority. Our team uses SEO and PPC best practices to keep your brand in the minds of your target audience.