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Amazon PPC Services

Creating ads that focus on the right audience to help you sell more and worry less.

HOME » DIGITAL MARKETING SERVICES » AMAZON PPC SERVICES

"Taking Care of Ads for Your Products on Amazon"

We use smart advertising strategies to boost your profits on Amazon.

Before you spend your money on Amazon advertising, it’s important to know that it’s a complex process. In particular, advertising with Amazon sponsored products should be done with a clear plan.

Some customers have chosen DMI for Amazon PPC services after trying to figure it out on their own. Unfortunately, they ended up spending a lot of money with minimal return on investment.

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What Are Amazon Sponsored Products Ads?

After assisting your business with keyword research, Amazon listing optimization, brand registration, and trademark filing, it’s time for the next step: advertising. Sponsored products involve cost-per-click (CPC) advertising. With Amazon CPC, you only pay when a shopper clicks on your ad. You have control over your spending by setting a budget and deciding how much to bid per click.

Amazon sponsored products ads appear where customers are likely to see them, both on the first page of search results and on product pages. This places your products directly alongside competitors, highlighting the importance of well-optimized product descriptions, images, and a strategic pricing approach.

In our management of Amazon sponsored products, we handle both automatic and manual ad campaigns. These campaigns include both keyword-based ads and product attribution targets. Initially, we set up an automatic sponsored ad campaign to gather data. We then use this data to refine and optimize your manual ad campaign.  Executing this effectively requires expertise, tools, and proven tactics to ensure you get the best return on investment (ROI).

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Amazon Product Display Ads

It sounds like DMI offers a comprehensive suite of services to help clients maximize their advertising efforts both within and outside the Amazon platform. Here’s a breakdown of the key points mentioned:

1. Internal Amazon Advertising:DMI assists clients with internal Amazon advertising options, likely including strategies like Sponsored Products, Sponsored Brands, and Sponsored Display Ads within the Amazon ecosystem.

2. External Advertising Options: DMI extends its services beyond Amazon by helping clients with external advertising options. This includes platforms such as Google Ads, Bing, YouTube, and various social media channels like Facebook, Twitter, Instagram, and LinkedIn.

3. Expert Team: DMI boasts a team of dozens of PPC advertising experts and social media advertising specialists. This team collaborates closely with Amazon experts to ensure the creation of effective ads that drive conversions and provide a strong return on investment.

4. Diverse Campaigns: DMI can assist in setting up various types of advertising campaigns, including coupon ads, opt-in campaigns, and promotions to boost Amazon sales.

5. Social Media Expertise: DMI has proficiency in utilizing Facebook Messenger ads, leveraging the personal and interactive nature of these ads to start message-based conversations with potential customers, thereby achieving higher conversion rates.

6. Email Campaigns: As part of Amazon PPC management, DMI can help clients set up and execute email campaigns. These campaigns focus on offering products to existing customers, aiming to increase customer value through post-sale processes.

In summary, DMI appears to offer a comprehensive range of services that cover various advertising channels, providing a one-stop solution for clients looking to enhance their online presence, drive sales, and optimize return on investment.

We’re here to assist you in boosting your Amazon sales through various strategies. We can run coupon ads and opt-in campaigns on Amazon, offering discounts to increase your sales. Our expertise includes using Facebook Messenger ads, which are effective in starting personal conversations with potential customers and often result in higher conversion rates. As part of our Amazon PPC management, we can also help you set up and execute email campaigns targeted at your existing customers. This post-sale process has the potential to double the value of each customer.

We work with you to set a marketing budget that smartly allocates resources for both internal and external advertising options. Although selling on Amazon is a profitable and contemporary way to succeed online, we understand that online selling is not a new concept, and DMI brings years of experience in delivering high Return on Investment (ROI) and low Advertising Cost of Sale (ACoS).

Don’t forget to inquire about the new Amazon Attribution model. This model allows brands to measure the impact of display ads, search, and video channels based on how consumers discover, research, and buy their products. We assist you in analyzing the sales impact across non-Amazon media channels, helping you identify the sources of your leads so you can adjust your advertising budget accordingly. With the introduction of Amazon Attribution and the exclusive Brand Referral Bonus Program (available only to Amazon Brand Registered sellers), off-channel tactics have become even more critical. Amazon Professional Sellers can now not only assess the effectiveness of off-channel ad placements but also recoup part of their ad spend through referral fees. This advantage plays a significant role in helping you maximize your marketing budget.

Amazon Video Ads

For a successful ecommerce business, it’s crucial to focus on mobile users. Your digital marketing strategy should include ways to connect with people scrolling through web pages on their mobile phones. To capture and maintain the attention of mobile buyers, video ads are incredibly effective, especially when targeting a younger audience.

Our Amazon marketing agency specializes in helping you identify your target audience and demonstrates how video ads can provide the highest return on investment (ROI). We collaborate with you to create compelling video ads and determine the best offers to drive viewers from videos to actual sales on Amazon.

Our team of Amazon experts can save you time, costs, and frustration by enhancing the quality of your product photos and creating complementary lifestyle images that boost sales and enhance brand recognition. Dealing with product photography can be a hindrance, but we can recommend external vendors who can deliver high-resolution, optimized images promptly. We understand the specific requirements to make your images stand out to all Amazon buyers.

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